Spare your users the cognitive load

Spare your users the cognitive load

This is NOT about consuming their time and attention while they’re using your app. This is about draining their ability for logical thinking, problem-solving, and willpower after the clicking/swiping/gesturing is done.

The bare words under the design

via Justin Jackson. Justin’s essay struck a chord with me, because it looks at the basic, innermost kernel of the web: words. On a purposefully old-fashioned-looking page, it tears apart all the layers of design make-up and calls to focus on the message, on the information the page conveys. The essay should not be taken […]