This is NOT about consuming their time and attention while they’re using your app. This is about draining their ability for logical thinking, problem-solving, and willpower after the clicking/swiping/gesturing is done.
via Justin Jackson. Justin’s essay struck a chord with me, because it looks at the basic, innermost kernel of the web: words. On a purposefully old-fashioned-looking page, it tears apart all the layers of design make-up and calls to focus on the message, on the information the page conveys. The essay should not be taken […]
The Power of Faces in User Experience.