Media Kit

Thanks for your interest! I have gathered a few materials below that I hope will make your job easier.

If the provided materials are not enough for your aims, or if you need further details, don’t hesitate to contact me!

The definitions and explanations below are intended to clarify terms that may be unfamiliar to you or your readers.

Usability
Even though it is often confused with “user-friendliness”, usability is much more than that. According to the ISO9241 standard, usability is the degree to which a specified product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction. This means that the product or system must not only be user-friendly and easy to use, but it must also do exactly what the user needs it to do — no more, no less — and it must help the user avoid mistakes and save time and effort. Usability is a characteristic of the complete product or system, not just the user-interface; it runs in the DNA of each product or service from the beginning. According to Gartner, by 2020 usability will be the main factor to determine the customers’ decision to buy a product or not.

Complex System
Complex systems are characterised by a large number of interconnected parts, such that even when you know the behavior of each part separately, it is impossible to predict the behavior of the complete system. Think of the human body: we know what each body part does and how it works, but we can never predict the behavior of the complete human that is made of those parts. Today’s IT-enabled and Internet-connected products are almost always complex systems.

Complex socio-technical system
Complex socio-technical systems are complex systems that consist of technology and people working or interconnected together. The complexity thus increases even more. Facebook, for example, represents a complex socio-technical system.

Complexity
When speaking about complex systems, “complexity” is not just a matter of things being “more complicated” than usual. Complex systems invariably show emergent behavior, risks, and opportunities which cannot be foreseen or tackled with traditional development approaches.

Feel free to use the following bio versions as best fits your publication space.

One sentence (102 characters, 13 words)

Leading usability engineer for complex socio-technical systems in demanding and critical environments.

Shortest version (249 characters, 37 words)

Erion Elmasllari is a leading usability engineer for complex socio-technical systems in demanding and critical environments. He has made it his life’s mission to help companies profitably produce user-friendly products that people cherish and enjoy.

Short version (463 characters, 68 words) for author and presentation intros

Erion Elmasllari is a leading usability engineer for complex socio-technical systems in demanding and critical environments. He has made it his life’s mission to help companies profitably produce user-friendly products that people cherish and enjoy. In his fifteen years of ongoing experience, Erion has been “a bridge between worlds”, bringing together businesses, managers, developers, and customers to create products and systems that people cherish and enjoy.

Medium-length version (1015 characters, 140 words)

Erion Elmasllari is a leading usability engineer for complex socio-technical systems in demanding and critical environments. He has made it his life’s mission that nobody should ever suffer under unusable, unfriendly software and products. In his fifteen years of ongoing experience, Erion has been “a bridge between worlds”, bringing together businesses, managers, developers, and customers to profitably create products and systems that people cherish and enjoy.

Erion holds multiple award-winning, “Summa cum Laude” MSc and PhD degrees in computer science, software engineering,  human-computer interaction, and business administration, as well as various professional certifications. He has worked with software houses, airlines, airports, world-class research institutes, international organisations, and with companies large and small in the areas of emergency management, healthcare, energy efficiency, internet of things, hardware design, privacy and security, taxes and finance, and other complex systems.

 

Full version (2016 characters, 295 words)

Erion Elmasllari is a leading usability engineer for complex socio-technical systems in demanding and critical environments. He is also an engaging speaker, passionate teacher and coach, and an avid diver.

At the start of his career as a software engineer, Erion was shocked to see users being brought to tears by complicated programs. He made it his life’s mission that nobody should ever suffer under unusable, unfriendly software and products. In his fifteen years of ongoing experience, Erion has been “a bridge between worlds”, bringing together businesses, managers, developers, and customers to profitably create products and systems that people cherish and enjoy.

From entry level to top management positions, from employee to business owner: Erion has been there, done that, and lived to tell, teach, and inspire. He possesses deep knowledge and long experience in the front lines of User Centered Design, Usability, Software Engineering, Requirements Engineering, Design Thinking, UX Engineering, and Hardware Design across industries, research, and academia. This rare combination of fields of expertise make Erion Elmasllari one of a very few people globally who can fluently unite creativity, critical thought, and actual hands-on work across all aspects of the technology development process.

Erion holds multiple award-winning, “Summa cum Laude” MSc and PhD degrees in computer science, software engineering,  human-computer interaction, and business administration, as well as various professional certifications. He fluently speaks English, Italian, and German, and can find his way around in French. Erion has worked with software houses, airlines, airports, world-class research institutes, international organisations including the UN, FAO, and the European Commission, and with companies large and small in the areas of emergency management, healthcare, energy efficiency, internet of things, hardware and electronics design, privacy and security, taes and finance, and other complex systems.

The following facts are written in third-person and start with a lowercase letter so you may copy-paste them directly into your publication:

– has fifteen years of ongoing experience in software engineering, usability, and user experience
– fluently speaks English, Italian, and German
– can ask his way around in French
– all of his degrees have been awarded Summa Cum Laude
– won the “2011 EMIC Prize” for the best MSc thesis of the year in computer science at RWTH Aachen, Germany
– at the start of his career as a software engineer, Erion was shocked to see users literally crying when using a complicated program
– from the beginning, his work experience has always straddled Software Engineering and Usability/UX in parallel.
– possesses T-shaped skills, but with an extremely wide stem of the T 
– having electronics and mechanics as a hobby, Erion constructs not only his own software but also his own hardware prototypes
– is experienced in emergency management, healthcare, energy efficiency, IoT (internet of things), privacy and security, and government systems
– regularly participates in the ISCRAM conference on information systems for crisis response and management
– his hobbies (diving, flying) bring him often in contact with usability issues in the tools and systems used for these sports

 

The following quotes may be used as teasers or pull quotes in your layout:

– Everyone is born with an innate, subconscious understanding of usability, but most people do not know how to express that understanding in words. My job is to awaken what you already know and to bring it to your conscious mind, so you can put it to good use.

– Whenever you hear “human error”, think “bad usability”.

– The difference between purely technical IT systems and complex socio-technical systems is like the difference between a cat and a lion. At first sight, a lion looks like a zoomed-in cat. The differences in their behavior are hidden until you touch them, but by then it may be too late.

N.B. The following quote comes from an Internet forum, but has become a favourite I use often
– Everyone wants to be a thought leader, because being an action leader is difficult

 

To get full resolution pictures, please contact me directly. Until then you can use the comps below (click or right-click and “save as…” to download):

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Copyright Erion Elmasllari. The thoughts and opinions expressed here do not necessarily reflect those of my employer, other companies to which I am affiliated, or anyone else's. No responsibility or liability accepted for any advice given here.