Trial by fire:
ICT for Emergency Response

Emergency responders’ attitude to IT is marked by resistance, aversity, and rejection -- they are the hardest market for IT products and solution providers. Responders, however, are not against technology -- they are not Luddites! Any tool that helps them save more lives is welcome. Their rejection arises because the tools we offer them are incomplete, do not work in their environment, or are a burden to them in other ways. This talk distills the findings of the first ever complete study on why IT tools have such a hard time in the emergency market. Through examples and stories from the front lines, your audience will learn the 12 problem areas of products for emergency response, as well as the best methods for approaching this market.